DIY Marketing… Making Choices
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I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…
Video is the Way to Go
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More and more law firms, businesses and other organizations are using video to show people how they are different. There are so many reasons to use video. To scratch the surface, it is a personal approach to instantly making an impression. There is so much emotion and information that can be portrayed in a 90…
Your Personal Brand
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I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas. His post focuses on developing your personal brand in social media. It is a great post that reminds me of some important criteria for developing a brand. Here are two of my…