Defining Your Purpose on Twitter

I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool.  There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step?  Determining why and…

The Golden Rule

The Golden Rule… treat others as you would want to be treated yourself.  We have probably all heard this statement in our personal lives, but does it apply to our business lives?  Absolutely!   I encourage clients to follow the golden rule in their business development efforts.  By applying the most basic human elements to…