What Did You Expect?
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I had a fantastic conversation with some colleagues last week on the broad topic of business development. We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…
Stretching Your Limitations
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Set up your marketing programs to succeed from the beginning. Stretch yourself out of your comfort zone, reaching for the edge of your limitations. Just be mindful… do not over promise on your ability to deliver. That behavior has inherent risk for disappointment. Gain trust and build relationships with the ability to build a personalized…