The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
As New England gets an other foot of snow added to the winter totals, I found myself torn between shoveling now or waiting for later when the storm is done. Then it occurred to me! Shoveling snow is pretty similar to marketing your services. How? Let me tell you… It is far easier to shovel…
Use Images, Gain Visibility
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Our digital world offers us a great opportunity to stand out. Quality content is crucial to keep people interested and coming back. But images draw people to the content. Research shows that if someone is given a page of text with one image, their eyes naturally go to the title, image and caption first before…