Video is the Way to Go

More and more law firms, businesses and other organizations are using video to show people how they are different. There are so many reasons to use video. To scratch the surface, it is a personal approach to instantly making an impression. There is so much emotion and information that can be portrayed in a 90…

Your Personal Brand

I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas.  His post focuses on developing your personal brand in social media.  It is a great post that reminds me of some important criteria for developing a brand.  Here are two of my…

The Three Steps for Forming Habits

I often ask people about their marketing programs…what marketing are you doing and how is it going for you?  People usually can identify marketing activities fairly easily.  It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…