Reviewing Marketing Strategy On the Go
-
Posted by
Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…
Spring is here again in New England! The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms. Everything is greening up and feeling fresh. It makes me want to refresh my surroundings with productive spring cleaning. What does this have to do with…
DIY Marketing… Making Choices
-
Posted by
I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…