Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
Marketing plans come in all shapes and sizes. However, studies show that businesses with written marketing plans always do better than those who undertake ‘random acts of marketing’. Sometimes more than double the business. Marketing plans aren’t just a pretty brochure or a Facebook page. A marketing plan includes a broad range of information that points…
People Buy People
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When discussing business development strategy with my clients, I find it interesting that the ultimate topic usually comes down to the simple fact: People Buy People. They want to work with someone they like and trust. Perhaps even more important– they want to work with someone who makes them look good to others. They want…