One of the biggest perceived obstacles to marketing is ‘lack of time’. Today’s pace of life is crazy– balancing demands of work, family and personal time contributes to feelings of being overwhelmed and unable to add on anything. Often marketing responsibilities fall to the bottom of the list because people feel like self promotion and business…
I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…