We all encounter the question: “So, what do you do?” It’s a question that is loaded with opportunity. It opens the door for so much! This question gives you the chance to make an impact that could lead to a new friendship, professional camaraderie, business referrals or work opportunities. Of course, how you answer the…
Blogging continues to be one of the best content marketing tools available to lawyers across all practice areas. In it’s most basic form, blogging gives lawyers a branded platform for developing a presence and voice on a particular subject matter. It also results in added visibility in a crowded legal marketplace. Here are a few tips to…
The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…