What Did You Expect?
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I had a fantastic conversation with some colleagues last week on the broad topic of business development. We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…
Face-to-Face Marketing
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Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business. However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…
Structure Your Business Development Time
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School is back in session and people are back to work full speed ahead. You may find yourself suddenly busy with daily matters that push your good intentions to market yourself aside. Yes, being busy now is great, but are you preparing yourself to have a full client load in January? When I ask clients…