Your Personal Brand
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I have been coming across the term “personal brand” more and more these days. Most recently in a blog post by Jeff Bullas. His post focuses on developing your personal brand in social media. It is a great post that reminds me of some important criteria for developing a brand. Here are two of my…
The Three Steps for Forming Habits
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I often ask people about their marketing programs…what marketing are you doing and how is it going for you? People usually can identify marketing activities fairly easily. It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…
Writing for the Web
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I write a lot of content for all types of people and venues. Regardless of the topic, most of my product appears on websites and blogs. Given the transient nature of website and blog visitors, it is crucial to follow some basic best practices in order to connect with the reader. Here is a brief…