Spring is here again in New England! The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms. Everything is greening up and feeling fresh. It makes me want to refresh my surroundings with productive spring cleaning. What does this have to do with…
DIY Marketing… Making Choices
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I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…
Video is the Way to Go
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More and more law firms, businesses and other organizations are using video to show people how they are different. There are so many reasons to use video. To scratch the surface, it is a personal approach to instantly making an impression. There is so much emotion and information that can be portrayed in a 90…