What Makes an Emerging Issue, Anyway?
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I attended a great program on content marketing yesterday at the monthly educational luncheon of Legal Marketing Association’s New England Chapter. The speakers, Robert Algeri of Great Jakes, and Doug Stern, a freelance writer, spoke about how to create excellent content to make your online marketing success soar. I was really interested in everything they had to…
Employing a Winning Referral Strategy
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“How do you get your work?” It is a simple question I ask lots of people. Funny, I undoubtedly get the same answer every time. Referrals. The second question seems natural: “Why do they refer to you?” This answer is increasingly unclear to most people. They know they get work from referral sources,…
Make the Most of Late Summer Marketing
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We have all said it… ‘no one is around in the summer. I’ll start marketing in September.’ Unfortunately, this is misguided thinking. Summertime is a great time to be planning and executing on your marketing plans. Because, the reality is that marketing during the summer is no different than the rest of the year. Yes,…