Social media has exploded the growth of personal brands. If you have a consistent social presence (and I mean both in person ‘social’ and the online ‘social) you are building your personal brand with each encounter you have. Your personal brand is all about who you are and what you want to be known for.…
6 Action Based Marketing Steps
-
Posted by
I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer. The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take. (So, yes… you are right that the title of this post says 6 steps. The…
The CLE of Lead Generation
-
Posted by
I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…