What Did You Expect?
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I had a fantastic conversation with some colleagues last week on the broad topic of business development. We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…
Defining Good Service
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I had an experience yesterday that got me thinking about service and point of view. Let me walk you through my experience… yesterday was a glorious fall day in New England– blue skies, cool breezes and crisp air. I was inspired to cook a hearty meal to warm ourselves after a day outdoors. I pulled…
Face-to-Face Marketing
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Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business. However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…