Marketing During the Economic Recovery
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We hear that the economy is recovering, but many people are reporting that the recovery is slow or not hitting their firms just yet. We all know that running a successful business requires more than hard work. Among the many considerations in keeping a business healthy, it is very important to maintain marketing activities. Here…
He Said… She Said… What Do You Say?
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I was recently caught in the middle of a ‘he said/she said’ situation. Here I was, a non-involved party who just happened to know people on both sides. It was kinda awkward… both sides were coming to me to try to ‘win me over’ to their side when I really had no idea what had…
The Power Behind ‘Word of Mouth’
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I was with a group of my peers yesterday when the conversation turned to our summer travel experiences. One woman in the group had a fabulous experience with a travel agent and was raving about her skills. We were all engaged in the details of her trip and how this agent made her experience successful.…