Marketing plans come in all shapes and sizes. However, studies show that businesses with written marketing plans always do better than those who undertake ‘random acts of marketing’. Sometimes more than double the business. Marketing plans aren’t just a pretty brochure or a Facebook page. A marketing plan includes a broad range of information that points…
You have heard it from me plenty of times, but I will say it again. Business Development is all about building long-term, trusting relationships. Support your business development efforts with marketing tools and you will have a well-rounded approach. Today I want to share my top 5 recommendations for marketing your services: Personal networking and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…