Blogging continues to be one of the best content marketing tools available to lawyers across all practice areas. In it’s most basic form, blogging gives lawyers a branded platform for developing a presence and voice on a particular subject matter. It also results in added visibility in a crowded legal marketplace. Here are a few tips to…
Working the Room. Keys to Success
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Business development plans come in all shapes and sizes, and with all kinds of strategies to develop and nurture long term relationships leading to business opportunities. Networking is an important part of that plan. You take time to select an event to meet the people in your target market, identify who is likely to be there,…
Creating a marketing plan is an important step towards bringing in new business. Before you draft a plan, there is some considerations to think through. Do you know what you want to accomplish with your plan? Do you understand what your contacts may be looking for? Do you know how visible you are at this…