I am thrilled to be presenting at the upcoming InPractice conference in Hartford, Connecticut on May 3rd. My session is entitled ‘DIY MARKETING: ESSENTIAL TOOLS AND GADGETS TO HELP YOU SUCCEED.’ There are so many things that solo practitioners and small law firms may do to market their practices. My colleague, Kirsten Lovett, and I want to…
More and more law firms, businesses and other organizations are using video to show people how they are different. There are so many reasons to use video. To scratch the surface, it is a personal approach to instantly making an impression. There is so much emotion and information that can be portrayed in a 90…
It is an incredibly delightful and unseasonably warm March day in New England (yes, it is really is a perfect 82 degrees!). As I attempt to work through my ‘to do’ list, I find my mind wandering to the outdoors. Knowing that I need to accomplish many things today, I began searching for a strategy…