You have heard it from me plenty of times, but I will say it again. Business Development is all about building long-term, trusting relationships. Support your business development efforts with marketing tools and you will have a well-rounded approach. Today I want to share my top 5 recommendations for marketing your services: Personal networking and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
Social media has exploded the growth of personal brands. If you have a consistent social presence (and I mean both in person ‘social’ and the online ‘social) you are building your personal brand with each encounter you have. Your personal brand is all about who you are and what you want to be known for.…