Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
Ask for Business… Language that Works
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You know that business development is important to the long-term health of your practice or business. You diligently work at building visibility and credibility. You tirelessly take care of your referral sources and client needs. All this is great! But there is something missing… The ask. Yes– the simple-sounding step of asking for work from someone.…
Marketing plans come in all shapes and sizes. However, studies show that businesses with written marketing plans always do better than those who undertake ‘random acts of marketing’. Sometimes more than double the business. Marketing plans aren’t just a pretty brochure or a Facebook page. A marketing plan includes a broad range of information that points…