It is hard to believe that we are already a week deep into October. This is a busy time of year for many professionals. Unfortunately, the end of the year push sometimes translates into a drop in marketing initiatives. Resist the pull! I understand there are only so many hours in a day, but remember…
Making the Time to Market
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One of the biggest obstacles to marketing success is consistency of effort. At the end of the day, I have come to believe that we need to accept that the pace of life is crazy. The pressures come from every angle, both business and personal. However, this doesn’t mean that we have to be frantic every…
Blogging continues to be one of the best content marketing tools available to lawyers across all practice areas. In it’s most basic form, blogging gives lawyers a branded platform for developing a presence and voice on a particular subject matter. It also results in added visibility in a crowded legal marketplace. Here are a few tips to…