Trust is the Key to Business Success that Brings Personal Gratification

Posted by dscaringi on January 30, 2017

Arguably, there are hundreds of pathways to business success. However, how do you obtain professional success that also brings you personal gratification? The foundation sits upon one crucial piece:  trust.

Trust is the characteristic upon which respect and loyalty are based. Without trust, there is negative tension which eats away at the ability of people to unite. Trust in the business development process is, perhaps, even more critical. People want to work with people they connect with and like. They need to trust you to help them reach their goals. So, how do you earn someone’s trust? Below are some tips:

Be Honest, Always.  The only way to build trust is to be honest about everything. How do you show someone that you are honest?  Always tell the truth. The occasional “white” lie or stretched truth isn’t ok. I am not saying to be brutally honest and hurt feelings, but rather find a way deliver the truth in a constructive, helpful way.

Be Available.  Being available also means being present in whatever way your client needs, whether its’ physical, emotional or virtual. They need to know that you are reliable and will do the work to your best ability.

Be Consistent. Always deliver the best products and results you possibly can. By modeling consistent behavior, you show people what you are made of and what they can expect to receive.

Be Helpful. Don’t make it all about you. Ask thoughtful questions, clear pathways that help people reach their goals and genuinely help people because it feels like the right thing to do. If you nurture mutually beneficial relationships through open and honest communication, helpfulness will always come back to you in spades.

Do what you say you will do. Don’t promise something you can’t deliver and strive to go above and beyond whenever possible. Unrealistic promises will always hurt you. If you continually do what you say you are going to do, people will come back when they need your help again. If you can’t deliver what you thought you could? Be honest. Tell them how you miscalculated the task and tell them what you can do.

There are so many good reasons to build trust, both personally and professionally. Building honesty, consistency and helpfulness into your daily existence is an excellent way to lead your professional business success.

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Try Using Mindfulness To Be a Better Marketer

Posted by dscaringi on January 5, 2017

This probably does the practice a disservice, but mindfulness is all the craze right now! Americans find themselves living a frenetic pace, and are all the worse for it. Personally, I still find the “gotta do it all and do it yesterday” mantra exhausting, yet I still find myself trying to live it. I attended the annual Legal Marketing Association’s New England chapter annual conference this year and was thrilled to listen to a TED-Style talk about mindfulness. At first, I thought there was no way a successful business person could work mindfulness into their days.  Boy, was I wrong! Turns out, mindfulness is a fantastic asset for today’s business world, not just legal marketers.

A recent study conducted by researchers at INSEAD and The Wharton School of the University of Pennsylvania found that 15 minutes of mindful meditation could help a person make better decisions. That same study shows that mindfulness “can reduce confirmation bias and overconfidence, allowing decision makers to better differentiate between relevant and irrelevant information.”  Wow… that is powerful stuff!

We all find ourselves making a ton of decisions daily. Some of it important (think: setting annual budgets) to less than important (think: what’s for lunch). Regardless of the decision, this constant flow creates stress (both perceived and unperceived), making each decision slightly harder than the next some days. What if we could slow down for a brief period of time and walk away feeling refreshed and ready to tackle the next question? Well, why can’t we?  I know it can be challenging to find a quiet spot to deep breath and meditate for 10 or 15 minutes in our busy office environments, so why not try a ‘walking mediation’? Here is how it works:  Schedule time in your calendar to go for a 15 minute walk a few days a week (if not daily). One catch– you must go it alone.  No chatting allowed.  Just you, the fresh air and your thoughts.  Take this time to move your body while letting your mind randomly flow thoughts. Acknowledge these thoughts and let them go. This time is not for problem solving or making ‘to do’ lists. It is for recognizing emotions, letting your mind relax and recharging your energy.

Making healthy habits takes work. In fact, I have heard it takes 21 times of doing a particular action before you see a routine change in behavior. I encourage you to try walking mediation. It could make a huge difference in how you treat people, care for yourself and find success.

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Happy Holidays!

Posted by dscaringi on December 22, 2016

Before we usher in the holidays and the new year, I want to take a moment to thank everyone for reading my blog. Life tends to blur past us at times, and the holiday season is a perfect time to pause for just a minute and reflect.  What do I see?  How incredibly lucky I am. I am grateful to my family, friends and clients.  You make my life so full.

I want to be sure my clients understand how grateful I am for the opportunity to work with them this year on really interesting initiatives. It has been an honor to work with each of you!  I hope you enjoy your success as much as I do!

In recognition of our time together, I have made donations to Dana Farber, Boston’s Children’s Hospital and the Worcester County Food Bank. These organizations are always poised to be helpful at the most critical times.

I wish all of you an abundance of happiness, success and peace in the new year.

Happy holidays!

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