Defining Your Purpose on Twitter
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I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool. There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step? Determining why and…
Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…
Triumphant Tweeting
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Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…