Triumphant Tweeting

Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way.  At first blush, I totally get it. They see it as a…

Social Media for Marketing… No More Excuses!

I hear them all… the excuses why people aren’t using social media to market their services.  But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…

An Important Linked In Update for Law Firms

Linked In has quickly become a component of many law firm marketing plans. Recently, the ABA Journal reported that a New York ethics opinion states that law firms may not describe their services within the “specialties” section of Linked In. It clarifies that only appropriately certified lawyers may list specialities, as long as they comply…