The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
Sales Take Time. Don’t Give Up!
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I came across an interesting statistic recently. In any sales environment (including professional services), research shows that it takes 8 ‘no’ responses from one individual before a sale is made. Eight! That is a lot of no’s! Here is something even more interesting. 52% of all people trying to make a sale give up after…