Creating a marketing plan is an important step towards bringing in new business. Before you draft a plan, there is some considerations to think through. Do you know what you want to accomplish with your plan? Do you understand what your contacts may be looking for? Do you know how visible you are at this…
Do you know that December 31, 2015 is just 10 short weeks away? As Halloween approaches, many people turn their thoughts towards holiday shopping and a rigorous search for winter gear. (Especially after the record snowfall we had in Boston last year!) There is so much to do during the holiday season– it is easy to lose focus on business goals.…
Cross servicing (a.k.a.: cross selling) is a crucial piece of successful law firm business development programs. In my conversations with attorneys, I often find that there is a universal struggle with how to start the cross servicing process. When evaluating your firm for successful cross servicing initiatives, it is important to make sure your team has the…