We live in a visual world. Photography is a powerful tool for telling a compelling story. It’s no mystery that people are quite comfortable using photography through social media outlets. Twitter, Facebook, Instagram and Linked In are filled with photos associated with a range of stories. More and more, businesses are realizing that the old…
Social media used to be this new, shiny thing. When businesses started using it to market their items and services, it was an intriguingly fresh approach. Even so, lawyers were skeptical of this tool as a viable vehicle to promote their services. Now that the tools have been around for a long time, it’s become pretty clear…
Making the Time to Market
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One of the biggest obstacles to marketing success is consistency of effort. At the end of the day, I have come to believe that we need to accept that the pace of life is crazy. The pressures come from every angle, both business and personal. However, this doesn’t mean that we have to be frantic every…