It is hard to believe that we are already a week deep into October. This is a busy time of year for many professionals. Unfortunately, the end of the year push sometimes translates into a drop in marketing initiatives. Resist the pull! I understand there are only so many hours in a day, but remember…
Making the Time to Market
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One of the biggest obstacles to marketing success is consistency of effort. At the end of the day, I have come to believe that we need to accept that the pace of life is crazy. The pressures come from every angle, both business and personal. However, this doesn’t mean that we have to be frantic every…
Working the Room. Keys to Success
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Business development plans come in all shapes and sizes, and with all kinds of strategies to develop and nurture long term relationships leading to business opportunities. Networking is an important part of that plan. You take time to select an event to meet the people in your target market, identify who is likely to be there,…