I had two great service moments that I feel compelled to share. Not because the acts were particularly profound, but because they made me pause for just a minute and feel good about the businesses I chose to patronize. It has been a while since I have had such positive customer service experiences. All the…
Staying Memorable
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As we usher out 2012 and welcome in the new year, it is the perfect time to take note of what went well and what changes we may want to make in the new year. In reading through some of my notes from over the year, I see a theme running through them. Many of…
The Three Steps for Forming Habits
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I often ask people about their marketing programs…what marketing are you doing and how is it going for you? People usually can identify marketing activities fairly easily. It is the second part of my question that becomes more troublesome. Many people reply that they just can’t seem to stick to it. A lot of marketing…