Linked In has quickly become a component of many law firm marketing plans. Recently, the ABA Journal reported that a New York ethics opinion states that law firms may not describe their services within the “specialties” section of Linked In. It clarifies that only appropriately certified lawyers may list specialities, as long as they comply…
Linked In: A Few Do’s and Don’ts
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It is clear that Linked In is an important component to any marketing strategy. There are certainly veteran users of Linked In, but new users are coming in every day. Whether you are new to the tool or not, it never hurts to review a few DO’s and DON’Ts for smart posting. Here are just…
Take 10 to Begin
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At a recent LMA New England chapter meeting, I listened intently to David Ackert discuss motivating attorneys to consistently use business development in their practices. It was a great program and I gained lots of ideas to implement. However, one thing David said really stuck with me. It is very similar to something I often…