Triumphant Tweeting
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Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way. At first blush, I totally get it. They see it as a…
The CLE of Lead Generation
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I often get asked how to generate leads. I usually begin talking to people about how they define a lead. The typical answer is that a lead is akin to a cold call. Unsolicited inquiries from strangers about your services or business. I don’t agree, entirely. Of course that can be one type of lead,…
As New England gets an other foot of snow added to the winter totals, I found myself torn between shoveling now or waiting for later when the storm is done. Then it occurred to me! Shoveling snow is pretty similar to marketing your services. How? Let me tell you… It is far easier to shovel…