No matter what industry you work in, good and informative content is crucial to effective marketing. What is considered content? Lots of things, but typically the first thing that comes to mind is written material. No doubt…articles, advisories and commentaries are super tools. However, I am seeing more and more infographics being used to communicate…
I had two great service moments that I feel compelled to share. Not because the acts were particularly profound, but because they made me pause for just a minute and feel good about the businesses I chose to patronize. It has been a while since I have had such positive customer service experiences. All the…
I couldn’t begin to tell you what it means to me to have been recognized at the “Your Honor Awards” ceremony in Boston last week. My beloved trade association, the Legal Marketing Association’s New England Chapter, has always been a huge part of my professional life. I first joined in 1998 as a means to…