Defining Good Service

I had an experience yesterday that got me thinking about service and point of view. Let me walk you through my experience… yesterday was a glorious fall day in New England– blue skies, cool breezes and crisp air. I was inspired to cook a hearty meal to warm ourselves after a day outdoors.  I pulled…

Face-to-Face Marketing

Believe me…I am a believer in using social media, blogs & websites and other technology tools to market a business.  However, I have to emphasize that these tools are meant to support your relationships. Despite the growing popularity of digital tools, face-to-face interactions are extremely valuable and essential to building long-term, loyal business relationships. A…

Using Linked In to Win

Social media has become an expected tool to use in enhancing relationships.  With close to 75 million members,  Linked In has quickly turned  into the go-to social networking site.  Generally speaking, people are using LinkedIn exclusively for business networking, building connections one invitation at a time. There is also opportunity to create company profiles and discussion…