Creating a marketing plan is an important step towards bringing in new business. Before you draft a plan, there is some considerations to think through. Do you know what you want to accomplish with your plan? Do you understand what your contacts may be looking for? Do you know how visible you are at this…
Five Tips for Successful Websites
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Websites are an expected part of any lawyer or law firm marketing plan. Gone are the days of having a website that looks like the firm’s brochure. Legal websites are dynamic tools that play a crucial role in creating conversations. Websites come in all shapes and sizes, with varying levels of sophistication. The cost of the…
Dog Days Marketing
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It’s the ‘dog days’ of summer. According to Wikipedia, the expression ‘dog days’ refers to the hot, sultry days of summer in the areas around the Mediterranean Sea. Early civilizations would celebrate the rising of Orion’s dog constellation in July and August. The image of ancient people lounging around at night as they cooled off from a hot day, looking to…