I often speak with lawyers and business owners about cross selling their services. My message: cross selling is not really selling, but actually service. Think about it… no one wants to sell or be sold to. But everyone wants to be well-served. So where do you start? Let’s begin with one basic foundation. Show your team’s…
Reviewing Marketing Strategy On the Go
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Businesses with written marketing strategies always outperform those approaching marketing with an ad hoc spirit. But how often do you use a formal strategy? How do you know when it is time tweak it? I always tell my clients that marketing is a long-term business investment that shouldn’t be dramatically changed too frequently. However, I…
Spring is here again in New England! The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms. Everything is greening up and feeling fresh. It makes me want to refresh my surroundings with productive spring cleaning. What does this have to do with…