Defining Your Purpose on Twitter

I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool.  There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step?  Determining why and…

Engagement is the Key to Successful Content Marketing

Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…

Triumphant Tweeting

Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way.  At first blush, I totally get it. They see it as a…