I’m sure it varies somewhat depending on industry, but it seems that the proverbial ‘summer business slump’ isn’t as prevalent as it used to be. Clients and colleagues tell me a similar story: ’business is slower, but not slow’. Given the economic downturn of recent years, this is good news for business. My next question probes into how they are using the ‘extra’ time this summer. Here are a few of their answers:
- Reviewing marketing plans and adjusting actionable items for the last quarter of the year.
- Reducing clutter in their workspace.
- Taking some vacation or adding some long weekends.
All of these are great ways to remain productive during a time that may have otherwise been lost. Here are a couple of additional suggestions.
- Reassess the website, including its content and images. Does it still reflect your business goals and speak to your desired visitors?
- Start using social networking as a means to build word of mouth.
- Take contacts, referral sources and other colleagues out to lunch.
- Write an article for publishing in a trade or business journal.
Regardless of how you choose to spend the last month of summer, consider using this time to plan for a successful fourth quarter. By taking time to assess where you have been for the first 7 months of the year, you can see the progress you have made. Based on that progress, adjust your approach or step it up a bit to reach, or exceed your goals.