Content Marketing, the Key to Becoming a Thought Leader in 2015

Content marketing is a most effective tool for marketing businesses and firms of all types.  In 2015, marketing experts predict that content marketing will remain the go-to tool for not only standard marketing, but also for building a reputation for thought leadership.  Effective thought leadership strategies have always showcased niche knowledge through well written and cleanly presented content. However, to get…

Defining Your Purpose on Twitter

I help a lot of people dip their toes into the world of Twitter as a marketing and relationship building tool.  There are lots of important things to know about the tool, but I think many people miss the first critical step to developing their social media strategy. What is that step?  Determining why and…

6 Action Based Marketing Steps

I had the distinct pleasure of presenting a program for the Massachusetts Women’s Bar Association with my esteemed colleague, Elizabeth Hailer.  The title of our presentation was Action-Based Marketing for Developing Business Opportunities: The 5 Steps You Need to Take.  (So, yes… you are right that the title of this post says 6 steps.  The…