Creating a marketing plan is an important step towards bringing in new business. Before you draft a plan, there is some considerations to think through. Do you know what you want to accomplish with your plan? Do you understand what your contacts may be looking for? Do you know how visible you are at this…
Marketing plans come in all shapes and sizes. However, studies show that businesses with written marketing plans always do better than those who undertake ‘random acts of marketing’. Sometimes more than double the business. Marketing plans aren’t just a pretty brochure or a Facebook page. A marketing plan includes a broad range of information that points…
Employing a Winning Referral Strategy
-
Posted by
“How do you get your work?” It is a simple question I ask lots of people. Funny, I undoubtedly get the same answer every time. Referrals. The second question seems natural: “Why do they refer to you?” This answer is increasingly unclear to most people. They know they get work from referral sources,…