Linked In Etiquette: The Unwritten Rules

There is an etiquette to everything.  Whether in a business or personal setting, it is important making a good impression is often the foundation of ongoing relationships. Social networking has experienced exponential growth and we use online tools for almost everything. Just as in face-to-face interactions, there are expected behaviors online that aren’t published hard and…

Engagement is the Key to Successful Content Marketing

Engagement is a marketing strategy onto itself. By directly engaging consumers, you invite them to participate in a dialogue that develops meaningful relationships around a common interest. And as we have already uncovered, trusting relationships are at the core of all successful business development. There is a big focus on content marketing right now, but…

Social Media for Marketing… No More Excuses!

I hear them all… the excuses why people aren’t using social media to market their services.  But Forrester has been studying social media and here are some interesting facts to consider: 98% of business decision-makers read blogs, watch videos or listen to podcasts. At least 8 out of 10 online users engage in social media.…