Relationship Appreciation: Recalibrating Marketing for the Holidays

The holiday season can be a wonderful time of year. Unfortunately, many of us get stressed out… the feeling like we can’t keep up with the multiplying demands creeps in.  Specifically, I hear people stress over how to continue marketing efforts through this season. What can we do?  Balancing the end-of-year work commitments with the trips to the…

Linked In Etiquette: The Unwritten Rules

There is an etiquette to everything.  Whether in a business or personal setting, it is important making a good impression is often the foundation of ongoing relationships. Social networking has experienced exponential growth and we use online tools for almost everything. Just as in face-to-face interactions, there are expected behaviors online that aren’t published hard and…

Triumphant Tweeting

Many lawyers (and other business people for that matter) I talk to immediately tell me they don’t use Twitter. Not in the ‘I don’t know how to use it’ kinda way, but in the ‘I won’t use it/it freaks me out’ kinda way.  At first blush, I totally get it. They see it as a…