Have You Dusted Off Your Marketing Plan Lately?

Spring is here again in New England!  The sun is shining a bit more warmly, the birds are singing in the morning, the bees are buzzing around the blossoms.  Everything is greening up and feeling fresh.  It makes me want to refresh my surroundings with productive spring cleaning.  What does this have to do with…

What Did You Expect?

I had a fantastic conversation with some colleagues last week on the broad topic of business development.  We bantered back and forth about the challenges and rewards of our collective roles within and outside of law firms as we prepared for the panel discussion I will be moderating at the annual Legal Marketing Association’s New…

Why Are You In This Business?

I recently came across an interesting question that every business person should ask their clients:  Why are you in this business? Seems so simple, doesn’t it?  So, why should you ask it of your clients?  In a nutshell, because it begins an important process for both the client and you, as their business resource.  Here…