Pause to Think

I recently volunteered my time to help publicize the service projects that the Boy Scouts of America are undertaking in my town.  I knew this was a good thing to do, but I found that it took me a few days to hit send on that email committing myself.  This hesitation made me wonder… Should…

Making it Habit

Both in business and in life, there are good habits and bad habits.  Creating positive habits to effect your business will result in success.   Sound simple, yet we all know how hard this really is.  So, how do habits get made?   Generally speaking, through awareness, commitment and repetition. Marketing your business needs to…

Suspense, Cliffhangers and… Marketing?

Cliff hangers work, don’t they?  There you are… hooked into a story-line, connected to the characters and then it flashes… ‘to be continued’.  This leaves you with the need to know more.  You want to have your questions answered so that you can see the outcome and draw connections from your personal experience. This method…