Meet Deb
Deb Scaringi is a Marketing and Business Development professional with over 20 years of experience in service organizations. Although her primary focus is in the legal industry, Deb offers a full spectrum of marketing and coaching services for individuals, businesses and not-for-profit organizations.
Through strategic counseling, Deb evaluates and analyzes existing marketing programs and establishes both individual and firm-wide marketing plans. Additionally, she coaches individuals in business development, provides copywriting and editing, strategic website development and project management services. She has established marketing departments in law firms, building dedicated marketing services from the bottom up.
Prior to assisting clients in a consulting capacity, Deb served as the Director of Marketing for two New England-based law firms. In these positions, she served as a top-level professional responsible for developing and executing all strategic marketing and business development initiatives, working directly with the firm’s leadership. Prior to joining the legal industry in 1998, Deb was a marketing professional in the Healthcare industry.
Deb has been an active member of the Legal Marketing Association since 1998 and served in many leadership positions. She joined the LMA New England Chapter’s Board of Directors in 2001. She was the Founder and Chair of the nationally award-winning Mentor Program during her tenure. Deb served as the Chapter President in 2005, overseeing a board of multiple committees and volunteers. She also sat on the International Legal Marketing Association board, where she was the Chair of the Chapter President’s Committee. She continues giving of her time through volunteering within the LMA New England Chapter as the Program Committee Chair, where she is responsible for planning the monthly educational programs. Deb was honored as the recipient of the LMA New England Chapter’s Star Award in 2013, an award given annually to an individual who tirelessly contributes to the legal marketing industry.
Deb routinely authors articles for publications such as Massachusetts Lawyers Weekly and the Worcester Business Journal. She also gives presentations on a variety of marketing and business development topics for organizations such as the Legal Marketing Association, the Woman’s Bar Association and In Practice and Firm Future conferences.
Deb earned two Bachelors of Arts degrees in English and Music, cum laude, from Muhlenberg College in 1991.
Deb Scaringi can be reached directly at deb@scaringimarketing.com or at 508-944-4164.
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