Providing personalized service to clients will enhance their overall experience with you and your business. A positive experience may include simple gestures such as asking for their opinions, providing value added services, or following up on conversations without being prompted. These seemingly small offerings build loyalty into your customer relationships. I have seen it time and time again…. if clients feel well cared for, they become more dedicated consumers of your services. Importantly, if they enjoy the process of conducting business with you– they will continue to work with you and send additional business your way. In a nutshell, you will be most successful when you take the time to be appreciative of your clients and give them the attention they crave.
Want more business… then get in front of your clients and ask for it. Here are a few tips:
- Client Visits. Make the time to go see clients personally. Talk with them about issues that are pressing to their business and make a personal bond.
- Client Interviews. Arrange for a qualified third party to speak with clients and show them you value their business and the mutual relationship. Client interviews do not need to be complicated or large scale. They only need to be well thought out and consistent.
- Client Service. Providing personalized service to your clients enhances their overall experience with your firm. Consistent client service helps to build loyalty.
- In-house Programming. Invite your clients to your business. Show them you know what is happening in the field by developing programming which highlights your knowledge around topics that are important to clients.
- Ask. Sometimes clients just need to be asked nicely. If you are thrilling them with excellent service and a superb product, they will probably be happy to refer you to someone else or think of new ways you can work with them.
One of the biggest business development challenges facing businesses is sustained, focused action. Planning is the easy part– selecting goals, determining your pathway and documenting the plan. It can even be fun!
It is after the marketing plan is written that the true struggle begins. Why is that?
Planning feels like action. It is satisfying to develop a vision and identify how you should to get there. Taking those steps are the toughest part. So, what do you do?
- Break your plan into tiny, reasonable steps.
- Commit to forwarding your plan daily, even if this means booking ‘business development appointments’ in your calendar in five minute increments.
- Implement 30-day rolling assessments. Every 30 days, evaluate how much you have accomplished in your marketing plan and then plan for the next 30 days accordingly.
- Don’t get discouraged. It takes time to build a book of business, but only diligence will bring results.
- Just do it… get started today. Don’t wait for a ‘better’ time– there is no such time.